Marketing for Recruiters
The Adsum Resource marketing service is flexible, modular and tailored to provide you with the increased profile or business growth opportunities that you need. We have developed a marketing cycle that is specific for recruitment companies and we can provide assistance at each stage of this process.
Marketing Insight
The Adsum Resource insight program is specifically designed to provide actionable information for recruitment
companies to use to improve their service, reward success and gain additional business.
What do your clients think of your service? Why do clients use your company and how many would recommend you?
How do you compare to competitors?
We can provide:
- Client&candidate feedback surveys
- Market positioning
- Future trends research
The insight program follows the following steps:
- Establishment of key insight objectives and desired outcomes
- Design of insight questionnaire
- Publication of web-based questionnaire and launch to target audience
- Incentive for completion
- Tele-research follow-up
- Additional qualitative insight interviews
- Provision of full report
- Quarterly repeat of survey to track trends
Recruitment companies are using insight programs to:
- Identify and reward consultants that provide exceptional service
- Obtain case studies & testimonials that have been used in PR and sales material to win new clients and win industry awards
- Identify areas of poor service and poor customer satisfaction and take appropriate action